Here’s the latest at WVP.

What is the best hosting platform?

A timeless question among website developers & designers, entrepreneurs, and just about anyone else looking to set up a serious website: which hosting platform is the best one? A good answer to this question is often quite elusive because (you guessed it!) every hosting service out there dominates Google search results with claims that “WE are the best!” Another complication arises in the fact that there are upsides and downsides to every hosting service, and each business or individual has different necessities. The total value of the hosting experience is comprised of tradeoffs between monetary cost, time investment, and other server resources.

The first step to finding the best host for you is qualifying the following hosting attributes:

Monetary Cost: The money invested in hosting is not the most important factor, but it is certainly a reasonable concern. Unfortunately, it is also a very common deciding factor for those searching for a good host. The general rule that you get what you pay for still applies, although the hosting provider might try to convince you otherwise. In other words, selecting the cheapest host will often result in the cheapest service. Although first on this particular list, monetary cost should not be considered independently of the other elements. First figure out what kind of resources you need for the project, and then create the budget.

Usability: Fortunately, many hosting providers use some variance of the standard cPanel layout, which consists of a simply organized dashboard. As the industry is fairly standardized when it comes to user interface on the server side, usability should not be a primary concern. However, it is still advisable to keep an eye out for the odd ones out that will directly affect how much time you spend trying to figure out where things are. Also be sure to look out for providers that do not give full control of standard functions such as PHP databases. You should never feel that you are at the mercy of the host when you are trying to accomplish something.

Disk Space or File Limits: The amount of hard drive space provided to you on the server is a two edged sword, especially when it comes to shared hosting accounts. Shared hosting is the most common type of hosting, in which the provider hosts multiple sites and accounts on one server. Unfortunately, some of the larger hosting providers tend to cram as many sites as possible onto one server, which often leads to problems. If one of the sites on your shared server has an especially busy day, your website and all the neighbors will slow down to a crawl, and sometimes even crash. Fortunately, there are still a number of providers that avoid the cramming tactic and opt to sell packages with different server allocations. The hosting packages that do have limitations in place tend to offer much better quality hosting than those offer “unlimited” space. Another trick that providers like to use is advertising unlimited disk space, and then threatening to shut down your account should you exceed a certain file limit. As it is very difficult to estimate how many files your site will actually need to run properly, the best option is to choose a host that tells you exactly how much disk space you get with each package. Don’t fall for that unlimited “gag!”

Server Speed: On the more expensive cloud hosting, VPS, and dedicated server packages, the server speed is explicitly stated in CPU clock speed and cache size, the amount of RAM, and the amount of bandwidth. With shared hosting accounts, server speed is not specifically discussed because there is no way to guarantee it when the resources are shared. However, the fewer accounts are hosted on each server, the faster your site tends to load. Some plan details that will give a clue as to the speeds you can expect are the number of visits each package is set up for. Generally, those with less visits will be cheaper, but also be hosted with more accounts on the same server. If you’re not sure how many visits to expect, it is generally better to go with the mid-range packages, all other elements considered. If you end up needing more resources, upgrading you package usually only requires a quick phone call.

Taking all these factors into consideration, here are some recommendations for hosting providers.

Stay away from:

  • Aabaco Small Business from Yahoo
  • Fat Cow
  • Wix
  • Squarespace
  • Hosting
  • HostGator
  • JustHost
  • DreamHost
  • 1 & 1 Hosting
  • GoDaddy
  • Any of the hosts on this list of EIG hosting companies.

Decent in some respects:

  • Bluehost
  • Arvixe
  • GeniusWeb
  • NameCheap
  • CloudWays

The absolute best:

  • SiteGround
  • Amazon Web Services
  • Flywheel
  • A2 Hosting
  • Site5
  • Media Temple
  • Liquid Web

*Please note that Web Vision Partners is not affiliated with these companies in any way. The observations are based on surveys, personal experience, and general knowledge.

Top 5: How to best invest in the tech and online branding areas of your business

Web Vision Partners had the honor of being featured on CBS Pulse in an article written by Michelle Guilbeau of The article draws from WVP’s technology expertise and lists the top five things small businesses can do to be successful in terms of technology.

There are countless solutions to choose from, and business owners are constantly inundated with “new and improved” solutions to “improve efficiency” and “make your business stand out.” That is not to say that the field is lacking in plausible and quality solutions. The challenge lies in sorting through the plethora of choices and picking the solutions that offer the most value per dollar spent (or saved.)

Direct from the article, the 5 best ways for small businesses to invest in their online branding and technology are:

Update your website. Nowadays, most people won’t even go to a restaurant or an auto repair shop without ‘Yelping’ it first. If you’re not sure what that means, you probably need a new website. Your website is one of the first impressions you make on this generation of consumers. It’s time to eliminate the gifs, erase the Comic Sans font and modernize your site. The value you receive in return is invaluable.

Start using the cloud. The cloud is the future and the place everything is headed to. You may not fully understand it, but it is there, and it is going to be where you store everything related to your business. Please don’t be that business that scribbles everything on scraps of paper. It is simply not scalable.

Obtain reliable wi-fi. Not only will you need a trusty wireless connection to run a hefty part of your business, but you’ll have plenty of contented customers when they realize you have a hotspot just for them. We’re living in a time when people pretty much expect it.

Get a professional email address. Let’s be honest. When people want to get in touch with your business, sending their valued message to a Hotmail or Gmail address feels just plain tacky. You can get a professional email address that includes your website domain for a minimum of $6 a month []. It’s worth it.

Update your computer. I’m not talking about those annoying security updates you have to download all the time. Technology moves so quickly that your computer will be completely outdated in three to four years. Buying the cheapest model and expecting it to last ten years is simply unrealistic. You will increase your long-term productive capacity and efficiency by forking over the extra cash to purchase some decent machines.

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